Social media marketing can be a cost-effective way to drive new business and increase profits. The only downside of this digital marketing powerhouse is that it can be very time-consuming. More than likely, you will be marketing across several different social media websites, which makes it almost impossible to stay on top of everything you need to do on a daily basis. The good news is that there are many different social media marketing tools that you can use to streamline your social media marketing campaigns more efficiently.
Here are some of our favorite social media marketing tools:
With your average social media marketing campaign, there is a long list of tasks that you need to accomplish every day such as updating all your profiles, creating and posting new content, monitoring and responding to comments, and participating in the social discussions going on in your industry. Hootsuite has become an essential tool for many businesses to manage all aspects of their online social presence. You work from a single dashboard and you can keep an eye on social mentions about you and your competitors, follow hashtags, and schedule posts. It works on a freemium model so you can start using it for free, and if you want increased functionality you have to pay a modest fee.
Buffer is another social app that allows you to save a tremendous amount of time on social media. Its robust level of scheduling features and flexibility eliminate some of the grunt work associated with posting consistently. Not only can you schedule posts across multiple networks, but you can set them to post several times throughout the day.
Posting and sharing useful, interesting content is a top priority for a successful social media strategy. Need content ideas? BuzzSumo can help you gain insight to the best-performing pieces of content on the web for ANY topic. Not only will this help you create a meaningful content strategy, but it will also provide you with valuable information on your competitors and other influencers in your industry.
Social listening, or the active following of what your market is talking about on social media, is crucial to the success of any social media marketing campaign today. Mention.com is a comprehensive tool that notifies you of not only social mentions, but blog mentions as well. Companies have to stay on top of what is being said about them online now more than ever. The web is a humongous place; so it helps for you to be notified when someone mentions your brand. Only then will you be able to address concerns, answer questions, clear up any misunderstandings, and maintain control of your online image.
Need help managing your business’ social media marketing? Contact us today!