5 Ways to Show Off Your Customer Reviews and Testimonials



Ways to Show Off Your Customer Reviews Indianapolis Marketing AgencyYou may already know how important customer reviews are in relation to marketing your services and products. They break down the obstacles your potential customers might have when deciding whether or not to conduct business with you. Reviews and testimonials can bring a great deal of credibility to your business, and this ultimately results in higher conversions and more revenue.

Whether you are a dentist, handyman, chiropractor, attorney, or other local services company, it is crucial to develop a certain degree of trust with your prospects. Reviews will help you do exactly that. Positive customer reviews bring an incredible degree of profitability that businesses can’t afford to ignore.

Perhaps you already have some glowing customer reviews and are thinking about how to get more eyes on them.  This is crucial.
Here are 5 ways to show off your customer reviews and testimonials for optimum exposure.

1. Your website

Displaying customer reviews on your website will boost sales because these prospects are obviously already interested in your business. Putting your customer reviews and testimonials where they can clearly see them will only work to your advantage. Ideally, you should have a testimonials page. However, don’t be shy about posting a few of them on your homepage and other pages as well.

2. Social Media

It is hardly surprising that displaying your customer reviews on social media will give you fantastic exposure. With millions of visitors daily, these sites provide you with the opportunity to show off your ratings to a huge amount of people. For example, take Facebook.
If you go to the ‘about’ section on your business page timeline, you will notice it if you edit the address section, there is an option to check a box which reads “show map, check-ins and star ratings on the page”.

Facebook customer reviews Indianapolis marketing agency

3. Place them inside of your e-books or reports

If you are giving away complimentary e-books or reports to acquire opt-ins for your email list, put your reviews and testimonials inside of them to boost results. You are already giving them useful information that they find valuable by providing the content. Adding your testimonials and customer reviews will further add to the fact that your business is the perfect one to meet their needs.

4. Add customer reviews to your printed marketing materials

Just as mentioned above, testimonials and reviews may also help any printed advertisements perform far better. You may be limited on space, but it only really takes one or two reviews to show prospects that you are reputable.

5. At your place of business

Displaying your reviews and testimonials inside of your place of business is powerful. It is a terrific way to show existing customers that they’ve made the right choice and can go a long way in customer retention and referrals.

Reviews and testimonials themselves are important. Nonetheless, it’s where you display them that brings the real value. Displaying them in the places mentioned above will shine a positive light on your small business, increase conversions, and allow you to generate more sales.

Want to know more about leveraging your customer reviews?  Contact us today!

The Power of Blogging for Businesses

If you want to retain your customers, blogging for your business is highly recommended. It may seem like a lot of hassle to produce fresh, unique content on a regular basis, but its long-term benefits are worth that extra effort.

So just what is blogging and how can it assist with customer loyalty?

Blogging is a powerful marketing tool, both for attracting new customers and for retaining existing ones. It involves writing useful, interesting content and posting it to your site on a consistent basis. The key point to remember with blogging is that it is more personal than other types of content. The voice you use ought to be conversational, helping to give your brand a more personal, human touch. This is exactly what customers are searching for these days.

How it helps

Consistent blogging keeps your brand firmly in your customers’ minds. They end up returning to the blog to find out what’s new and to keep up with the posts that you make. Needless to say, this only works if you are producing the ideal sort of content. In order to do this, you want to put yourself in the mind of the customer. What are they most likely searching for at this moment in time?

For example, if you have a real estate company for example, consider the most frequent questions you receive. Some suggestions for blog posts that customers would find useful include information on mortgages, leasing tips and any industry specific news that affects their decision to rent or buy.

If the posts you share are helpful and informative, the reader is going to keep coming back. It is crucial that you post on a regular basis in order to keep your audience engaged. If you wait months between posts, your readers will forget all about you and will be unlikely to check back.

Useful blog posts also build you up as an industry expert. This means customers will be more inclined to trust you and want to do business with you going forward.

In general blogging, when done correctly, is one of the most effective methods for generating customer loyalty. It is gaining in popularity each year, so if you aren’t currently using this marketing channel, now is definitely the time to do so. You will be surprised just how much of a difference it makes to both customer retention and customer attraction.