3 Tips For Maximizing Your Business’ Social Media

As a business owner, it is crucial that you use social media to connect with and stay in touch with your customers and potential customers. By its very nature, social media is a powerful communication tool. However, you must use it properly in order to generate more sales and new customers.

Tips Maximizing Business Social Media Digital Marketing Agency Indianapolis

Here are a few tips to help you maximize your business’ social media:

1. Go Where Your Audience Is

There are many different popular social media websites on the internet. When you’re first starting out, it’ is not a good idea to jump and try to master all of them at once.

Instead, you should focus only on a few of the main sites that your audience utilizes. Do a little research and find out where your customers and potential customers are spending the most time.

Nearly everyone is on Facebook, so that’s a great place to start. However, you should also consider other sites such as Twitter, LinkedIn, YouTube, and Pinterest. Depending on the nature of your business, these other sites can add significant value to your marketing efforts.

2. Post Often and Consistently

Businesses that post content frequently and consistently tend to generate better results from social media than businesses that post sporadically. Social media is all about engagement, and regular posting will ensure your business appears in the timelines of your audience. The more often your content appears there, the more likely it is they will pay attention to your posts.

It’s best to establish an effective posting schedule that works for you. Whether you want to post once, twice, or three times or more per day, get on that schedule and stick to it for the best results.

3. Mix Promotions with Helpful Content

You may think that the most effective way to market on social media is to always promote your products and services. However, this approach does not work very well. Instead, it could turn your followers off and cause them to stop following you.

It is best to alternate between promotions/advertisements and valuable content that is relevant and helpful to your audience.

This can be as simple as providing links to news stories, articles, blog posts, videos, and any other type of content that is related to your business. Some people will tell you that you need to do at least a 50-50 mix of promotions with content but experiment with different ratios to see what works well for your business.

Want to know more or need help with your small business social media?  Contact us today!

How to Set Up Your Google My Business Profile

set up google my business profile Indianapolis digital marketing agency

Making certain that your business is easy to find is the number one key to ensuring your success these days — particularly digital marketing success. However, this is not as easy as it sounds.  The detailed process of making your company stand out from your competitors can be both time consuming and difficult. However, Google My Business has assisted local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to entice more customers in the area who may be searching for your type of service or product.

The problem is, there are still countless local businesses that have not yet capitalized on this critically important advertising and marketing platform. All it takes to turn Google My Business into a profit machine is to complete your profile, add as much information as possible, and optimizing it for higher rankings. However, most businesses struggle with this very first step, which is to complete your profile. Not many business owners are completing their profiles to 100 percent. However, if you want to get the best results, this step cannot be ignored.

Here are a few tips to get you started on the right path to properly setting up your Google My Business profile:

Make Sure That Your Business Is in Fact Listed

Obviously, before you can focus on getting a 100 percent score, you need to first make certain that you’re listed on Google My Business. Type in your business’s name, address, or telephone number into Google search and see if anything comes up.  If so, you know that you are listed and you may proceed to completing and claiming it. If it isn’t listed, you want to create a listing for your company as soon as possible.

Setting Up Your Google My Business Profile

If you want to get a 100% score,  you need to ensure that your profile is completely and accurately filled out. First, fill in all the required fields. This actually contributes towards a great bulk of your score. It includes fields such as:

* Your company name as used in your everyday real-world business
* Your physical address
* Your local phone number

Once you have the basics filled out, you get additional score points for listing:

* Your company website address
* Your company email address
* Hours of operation
* Payment methods
* Detailed description of your business
* Pictures and Videos
* Appropriate categories
* Strategic keyword placement
* … and more

Set up Google My Business

The good news is that it is simple to see what you need to do to improve your score via the Google My Business dashboard. Simply log in and take a look to see what your next steps should be. This is indicated by the profile completion bar shown on the dashboard. Should you need help with anything, it may be best to get the help of a professional local marketing expert. Have questions? Contact us and we will be happy to help.

Business Social Media Tips for Gaining Authority Status in Your Local Market

People have a tendency to conduct business with companies that they trust. A simple way for your business to gain more trust from your target market is by establishing yourself as the number one go-to authority within your niche. Establishing yourself as the expert could take some time if you are just now beginning to build awareness for your brand. The fantastic news is… it doesn’t need to be difficult thanks to social media.

We have some wonderful business social media tips to help you gain authority in your local market and acquire new customers.

business social media tips Indianapolis digital marketing agency

Don’t know exactly what to do?

Here are three easy ways you can utilize social media as a way to build relationships and keep an open dialogue with your target market online:

The very first thing you should do is frequently update all of your social media profiles.

If you are on a few different social media sites, it’s crucial that you keep each of your profiles updated every day with fresh updates, posts, and statuses. This demonstrates that you are active in the marketplace and that you care about communicating with your customers and followers. Every time a new potential customer visits one of your social media profiles, he or she will see a hotbed of activity, which is likely to make your company very appealing.

Another method of establishing your authority is to be helpful in your marketplace.

A simple method to help people is to answer any questions they might have related to your industry or business. For instance, you can use Twitter to discover people asking questions regarding topics related to your service or product using Twitter search filters. Then, simply take a few moments to answer a few of the questions that pop up. If you keep up this effort over time, you will become a known authority on Twitter. This will directly impact the total amount of business you can generate there.

Another wonderful way to boost your authority is to create a “how to” style YouTube channel.

Nearly every business has subjects and topics that their customers and prospects would love to learn more about. If you’re able to create a series of videos that answer these questions, you can build a massive following of loyal subscribers who anxiously await each video you post. People will watch your videos, see you as a trusted source of information, and be more likely to conduct business with you in the near future.

These are only a few strategies to build valuable authority status using social media; there are many more. However, this is a great place to begin if you are interested in finding effective online strategies that can positively impact your bottom line.

Need help leveraging your business social media to attract new customers?  We can help! Contact us today!

Rank Your Business in Google 3 Pack

Rank your business Google 3-pack Indianapolis Marketing Agency

Three tips to Help Your Business Appear in Google 3 Pack

The shift from Google’s 7-pack, to a diminished 3-pack, has had a significant impact on local SEO. Many businesses struggled to get featured when there were seven spots available. Now getting into the top three can seem like rocket science. The great news is that this goal isn’t impossible. However, it will take some time, skills, and knowledge to get it done. Being seen by local customers when they are searching for your type of service or product is the most targeted type of marketing known today. But getting into Google 3 Pack can be tricky unless you truly understand what you are doing. Here are three useful tips to help you get started:

Old and New Google 3 Pack

1. Get more citations

When it comes to ranking your local listing, one thing Google pays close attention to is how frequently a company is mentioned in other sources. In other words, it looks for “citations” to validate your company. A citation is a mention of your business name along with another piece of business information anywhere online — with OR without a link back to your site.
The extra information might be your telephone number, website URL, or physical address. In order to count as a citation, the data must be an EXACT match to the data on your Google My Business listing. Citations help establish to the search engines that you are a real company; therefore, the more of these you have from quality sources, the better your local listing rankings will be.

 

2. Add photos to your listings

It is no secret that consumers love photographs. The more, high-quality images that you have on Google local listing profile, the more attractive it will be to potential customers. This goes farther than Google; Yelp has even published advice about the best way to optimize your business listings, asserting that photos make a huge difference. It even goes as far as to say that based on research from Review Trackers, consumers spent 2.5 times more of their time on listings that featured photographs.

3. Get as many reviews as you can

Customer reviews are an essential part getting noticed online these days. Customers love writing reviews about businesses and they also enjoy reading them. Google has taken notice of this. It wants to promote the very best local businesses. What better way to ascertain who those businesses are than through positive customer reviews? If you want to really increase your rankings, encourage your customers to leave reviews whenever you can.

Making your business to appear on Google’s 3-pack is a good deal more challenging than it had been with the 7-pack; obviously, since there are fewer spots. The tips above will help, however, you need to continually keep up with local search changes and ensure all of your company’s information is listed correctly and updated going forward. Additionally,  make sure you make clever use of categories and strategic keyword placement within your own profile to give it strength.

Need help getting your business into the Google 3 Pack?  We can help! Contact us today.