People have a tendency to conduct business with companies that they trust. A simple way for your business to gain more trust from your target market is by establishing yourself as the number one go-to authority within your niche. Establishing yourself as the expert could take some time if you are just now beginning to build awareness for your brand. The fantastic news is… it doesn’t need to be difficult thanks to social media.
We have some wonderful business social media tips to help you gain authority in your local market and acquire new customers.
Don’t know exactly what to do?
Here are three easy ways you can utilize social media as a way to build relationships and keep an open dialogue with your target market online:
The very first thing you should do is frequently update all of your social media profiles.
If you are on a few different social media sites, it’s crucial that you keep each of your profiles updated every day with fresh updates, posts, and statuses. This demonstrates that you are active in the marketplace and that you care about communicating with your customers and followers. Every time a new potential customer visits one of your social media profiles, he or she will see a hotbed of activity, which is likely to make your company very appealing.
Another method of establishing your authority is to be helpful in your marketplace.
A simple method to help people is to answer any questions they might have related to your industry or business. For instance, you can use Twitter to discover people asking questions regarding topics related to your service or product using Twitter search filters. Then, simply take a few moments to answer a few of the questions that pop up. If you keep up this effort over time, you will become a known authority on Twitter. This will directly impact the total amount of business you can generate there.
Another wonderful way to boost your authority is to create a “how to” style YouTube channel.
Nearly every business has subjects and topics that their customers and prospects would love to learn more about. If you’re able to create a series of videos that answer these questions, you can build a massive following of loyal subscribers who anxiously await each video you post. People will watch your videos, see you as a trusted source of information, and be more likely to conduct business with you in the near future.
These are only a few strategies to build valuable authority status using social media; there are many more. However, this is a great place to begin if you are interested in finding effective online strategies that can positively impact your bottom line.
Need help leveraging your business social media to attract new customers? We can help! Contact us today!