How to Create Social Media Buzz for Your Brand

How to create social media buzz for your brand Valkyrie Media Solutions Indianapolis Digital Marketing Agency

Many businesses make the mistake of focusing on trying to attain a great number of followers by any means necessary. When it comes to building a highly-engaged and loyal social following quality is much more important than quantity. Getting people excited about your business can be a great way to drive new sales and boost revenue. Social media makes it painless to build relationships through innovative tactics.  

Here are some ways to create social buzz for your brand without coming across as pushy.

Hold Contests

A proven way to start building social media buzz for your business is to hold drawings or contests to give away prizesAsk people to follow you on Facebook,  Instagram, Twitter, and other social media websites to be entered into the drawing. Have the winners post pictures of themselves receiving their prizes so you can show future contestants that your contests and prizes are legitimate. 

Stay on Top of Trending Industry Topics

Social media is the place where your target audience goes to stay on top of the latest news and trending topics.  Keeping up on the trending topics in your industry is a great way to engage your audience, create buzz about your business, and use that trend to your best advantage. However, be certain to keep it professional and choose your topics wisely so this doesn’t backfire and have a negative impact on your brand.

Promote Your Events

Social media is the ideal platform to display any noteworthy company events, such as grand openings, new product launches, and special promotions. Facebook Events allows you to send personal invitations to your fans and keep track of their responses. You can also share videos and photos before, during, and after your event to create even more interest.

Tell Everybody What You’re Doing on Social Media

Don’t limit your social media buzz tactics to your social media accounts only. For example, tell customers at your establishment what you’re doing on social media. Send your email list a blast. Write a blog post about it. There are limitless ways to get the word out about your social activities.

Without a plan to engage and energize your social media following, your page could end up abandoned very quickly. However, by communicating often and staying focused on your audience, social media is a sure-fire way to grow your business.  Need help with your brand’s social media?  Contact us today! 

Tips For Creating Better Business Social Media Posts

Today’ the Internet is primarily a visual medium. It is vastly different than it was years ago when it was primarily filled with blocks and blocks of text. Technology has evolved, and videos and images are the dominating force behind successful content engagement and effectiveness.

Our brains are able to process images up to 1,000 times faster than reading text.  The internet has become a place that is filled with visual data.

You may have noticed social media posts that include images and/or video tend to get more shares and likes. With social media sites like Pinterest and Instagram, visual content plays an essential role in effective online interaction and communication.

Here are a few tips on how you can use visual content to create better business social media posts and drive more engagement:

1. Use Content-Inclusive Images to Get More Shares And Likes

Social media users love images that include quick snippets of content to help them out; such as “how-to” content, infographics, quotes, checklists, and tips.  Be sure to incorporate some of these in your posts. Your audience will be drawn to these types of visuals. Therefore, the more of this type of content you share, the more of your content they will consume. Not only that, but these types of images are often shared, which gives you greater exposure on social media.

2. Use Images With A Call To Action

You don’’t have to use images solely to convey information. You can also use them as lead generation and content teasers for articles, blog posts, social media posts, and more. Wherever you post them, just add a call to action to get people to click on the image.

3. Use The Right Tools To Create Your Images

You don’t have to spend hundreds of dollars on graphical editing software in order to create compelling images. You can use tools like Stencil, PromoRepublic, and Canva to create your images.

4. Hire A Professional If You’re Not Comfortable

If you feel like you’re graphically challenged and are unable to create images yourself, you can always hire a graphic artist to help. A social media marketing consultant can handle images, as well as other types of content, to ensure everything flows well.

 

Need help with your business’ social media?  Contact us today!

How to Get More Social Media Engagement

 

Get More Social Media Engagement for your Business Digital Marketing Agency Indinapolis

Social media has become a crowded place. With so many businesses, celebrities, news stories and trends filling the feeds, it’s easy to get lost in the crowd.  Just going through the motions of posting will not be enough to gain the attention of your target audience. You’ll need to utilize strategies that will interest and attract your customers.

Here are three tips to help you stand out on social media and get more social media engagement from your followers:

#1) Don’t Be Boring:

It may sound obvious, but you don’t want to create boring content for your social media posts.  You want to keep things engaging and interesting to achieve the best results. You must keep in mind you aren’t only competing against other businesses. You’re also up against all the pictures from friends and family, funny memes, and cat photos that jam social media timelines.

social-media-explained-cat-facts

 If you don’t have interesting content you won’t get any engagement from your audience. The less engaged they are, the less likely they will come back to your pages. Discover what types of content your customers like the most and create more of it for your social media marketing campaigns.

#2) Branch Out From Facebook

While Facebook is the largest social media network with the most traffic, your customers are also using other social media websites. Pinterest is a great source of social media traffic. Instagram is another terrific social media outlet to use for visual content marketing, such as photos and videos.

LinkedIn is powerful for establishing more professional connections and finding suitable employees. And don’t forget about YouTube– it is the largest video sharing social media network. Videos are hot online content and gaining popularity every day among consumers.

#3) Go Visual

Online consumers prefer visual forms of information, as opposed to blocks of pure text. Aim to use images and video in your social media marketing efforts as frequently as possible.  It may feel like it takes a lot of additional effort to create these images and videos. However, it is well worth the effort when you consider the benefits it will reap. Images and videos stand out and command attention while plain text is easily passed up.

These three tips are simple and easy to understand, but don’t let that fool you.  They are powerful ways to increase the amount of attention you receive on social media websites. Using them will help you rise above the noise and gain the attention of your customers.  Need help with your business social media marketing?  Contact us today! 

3 Tips For Maximizing Your Business’ Social Media

As a business owner, it is crucial that you use social media to connect with and stay in touch with your customers and potential customers. By its very nature, social media is a powerful communication tool. However, you must use it properly in order to generate more sales and new customers.

Tips Maximizing Business Social Media Digital Marketing Agency Indianapolis

Here are a few tips to help you maximize your business’ social media:

1. Go Where Your Audience Is

There are many different popular social media websites on the internet. When you’re first starting out, it’ is not a good idea to jump and try to master all of them at once.

Instead, you should focus only on a few of the main sites that your audience utilizes. Do a little research and find out where your customers and potential customers are spending the most time.

Nearly everyone is on Facebook, so that’s a great place to start. However, you should also consider other sites such as Twitter, LinkedIn, YouTube, and Pinterest. Depending on the nature of your business, these other sites can add significant value to your marketing efforts.

2. Post Often and Consistently

Businesses that post content frequently and consistently tend to generate better results from social media than businesses that post sporadically. Social media is all about engagement, and regular posting will ensure your business appears in the timelines of your audience. The more often your content appears there, the more likely it is they will pay attention to your posts.

It’s best to establish an effective posting schedule that works for you. Whether you want to post once, twice, or three times or more per day, get on that schedule and stick to it for the best results.

3. Mix Promotions with Helpful Content

You may think that the most effective way to market on social media is to always promote your products and services. However, this approach does not work very well. Instead, it could turn your followers off and cause them to stop following you.

It is best to alternate between promotions/advertisements and valuable content that is relevant and helpful to your audience.

This can be as simple as providing links to news stories, articles, blog posts, videos, and any other type of content that is related to your business. Some people will tell you that you need to do at least a 50-50 mix of promotions with content but experiment with different ratios to see what works well for your business.

Want to know more or need help with your small business social media?  Contact us today!

Business Social Media Tips for Gaining Authority Status in Your Local Market

People have a tendency to conduct business with companies that they trust. A simple way for your business to gain more trust from your target market is by establishing yourself as the number one go-to authority within your niche. Establishing yourself as the expert could take some time if you are just now beginning to build awareness for your brand. The fantastic news is… it doesn’t need to be difficult thanks to social media.

We have some wonderful business social media tips to help you gain authority in your local market and acquire new customers.

business social media tips Indianapolis digital marketing agency

Don’t know exactly what to do?

Here are three easy ways you can utilize social media as a way to build relationships and keep an open dialogue with your target market online:

The very first thing you should do is frequently update all of your social media profiles.

If you are on a few different social media sites, it’s crucial that you keep each of your profiles updated every day with fresh updates, posts, and statuses. This demonstrates that you are active in the marketplace and that you care about communicating with your customers and followers. Every time a new potential customer visits one of your social media profiles, he or she will see a hotbed of activity, which is likely to make your company very appealing.

Another method of establishing your authority is to be helpful in your marketplace.

A simple method to help people is to answer any questions they might have related to your industry or business. For instance, you can use Twitter to discover people asking questions regarding topics related to your service or product using Twitter search filters. Then, simply take a few moments to answer a few of the questions that pop up. If you keep up this effort over time, you will become a known authority on Twitter. This will directly impact the total amount of business you can generate there.

Another wonderful way to boost your authority is to create a “how to” style YouTube channel.

Nearly every business has subjects and topics that their customers and prospects would love to learn more about. If you’re able to create a series of videos that answer these questions, you can build a massive following of loyal subscribers who anxiously await each video you post. People will watch your videos, see you as a trusted source of information, and be more likely to conduct business with you in the near future.

These are only a few strategies to build valuable authority status using social media; there are many more. However, this is a great place to begin if you are interested in finding effective online strategies that can positively impact your bottom line.

Need help leveraging your business social media to attract new customers?  We can help! Contact us today!