How to Effectively Promote Your Blog Posts

Promote blog posts Valkyrie Media Solutions Indianapolis Digital Marketing Agency

Have you been looking for strategies to boost the number of people who are reading your blog posts? Social media is an easy and cost-effective approach to enable you to do exactly that. Blog posts are ideal for sharing information; people want to tell others about useful ideas, special offers, as well as other types of material they find useful.

With an easy post, it is possible to generate a considerable amount of website traffic. If your posts are engaging, relevant, and useful to your readers, you will develop a long-lasting relationship with them and consequently see an increase in revenue.

Here are four ways to effectively promote your blog posts :

Make Certain Your Posts are Searchable

Creating an informative, appealing blog post is unquestionably a very important thing.However if your target audience never sees it, it’’s virtually a waste of time. To ensure that your content appears in search engines when local customers search for the search keywords related to your business, thoughtful keyword selection and implementation is crucial.

Add Social Sharing Buttons

This might appear obvious, but you should include social sharing buttons to your blog posts. If you’re using WordPress, there are plug-ins that enable you to automatically add social sharing buttons to each post. Other blogging platforms have comparable solutions. Adding the sharing buttons to the close of your blog posts makes it effortless for your readers to share them on their own social media profiles.

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Post Links To Them On Your Profiles And Pages

Another thing you must do is post links to your blog posts on all your social media profiles and pages. For example, post a link on your Facebook fan page, tweet about it on Twitter, or post about it on LinkedIn. You can even create a short video overview of the topic and post it on YouTube to send more viewers as well.

Add Images & Visuals to Increase Sharing

Finally, you should include images and other visuals to your posts to boost the number of shares. People respond much more to posts that contain images. These types of posts are shared much more often than plain text posts. Therefore, it is well worth the additional time and effort to find or create a simple image to enhance your content.

Utilizing these uncomplicated techniques will tremendously impact the quantity of attention your business receives on the internet. Blogging has turned out to be among the most useful and effective forms of customer acquisition and retention; therefore you cannot afford to ignore it. By developing solid blogging practices, it is possible to out-shine the majority of your closest local competitors.

Have questions or need help getting your business blog set upContact us today!

3 Tips For Maximizing Your Business’ Social Media

As a business owner, it is crucial that you use social media to connect with and stay in touch with your customers and potential customers. By its very nature, social media is a powerful communication tool. However, you must use it properly in order to generate more sales and new customers.

Tips Maximizing Business Social Media Digital Marketing Agency Indianapolis

Here are a few tips to help you maximize your business’ social media:

1. Go Where Your Audience Is

There are many different popular social media websites on the internet. When you’re first starting out, it’ is not a good idea to jump and try to master all of them at once.

Instead, you should focus only on a few of the main sites that your audience utilizes. Do a little research and find out where your customers and potential customers are spending the most time.

Nearly everyone is on Facebook, so that’s a great place to start. However, you should also consider other sites such as Twitter, LinkedIn, YouTube, and Pinterest. Depending on the nature of your business, these other sites can add significant value to your marketing efforts.

2. Post Often and Consistently

Businesses that post content frequently and consistently tend to generate better results from social media than businesses that post sporadically. Social media is all about engagement, and regular posting will ensure your business appears in the timelines of your audience. The more often your content appears there, the more likely it is they will pay attention to your posts.

It’s best to establish an effective posting schedule that works for you. Whether you want to post once, twice, or three times or more per day, get on that schedule and stick to it for the best results.

3. Mix Promotions with Helpful Content

You may think that the most effective way to market on social media is to always promote your products and services. However, this approach does not work very well. Instead, it could turn your followers off and cause them to stop following you.

It is best to alternate between promotions/advertisements and valuable content that is relevant and helpful to your audience.

This can be as simple as providing links to news stories, articles, blog posts, videos, and any other type of content that is related to your business. Some people will tell you that you need to do at least a 50-50 mix of promotions with content but experiment with different ratios to see what works well for your business.

Want to know more or need help with your small business social media?  Contact us today!

How to Set Up Your Google My Business Profile

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Making certain that your business is easy to find is the number one key to ensuring your success these days — particularly digital marketing success. However, this is not as easy as it sounds.  The detailed process of making your company stand out from your competitors can be both time consuming and difficult. However, Google My Business has assisted local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to entice more customers in the area who may be searching for your type of service or product.

The problem is, there are still countless local businesses that have not yet capitalized on this critically important advertising and marketing platform. All it takes to turn Google My Business into a profit machine is to complete your profile, add as much information as possible, and optimizing it for higher rankings. However, most businesses struggle with this very first step, which is to complete your profile. Not many business owners are completing their profiles to 100 percent. However, if you want to get the best results, this step cannot be ignored.

Here are a few tips to get you started on the right path to properly setting up your Google My Business profile:

Make Sure That Your Business Is in Fact Listed

Obviously, before you can focus on getting a 100 percent score, you need to first make certain that you’re listed on Google My Business. Type in your business’s name, address, or telephone number into Google search and see if anything comes up.  If so, you know that you are listed and you may proceed to completing and claiming it. If it isn’t listed, you want to create a listing for your company as soon as possible.

Setting Up Your Google My Business Profile

If you want to get a 100% score,  you need to ensure that your profile is completely and accurately filled out. First, fill in all the required fields. This actually contributes towards a great bulk of your score. It includes fields such as:

* Your company name as used in your everyday real-world business
* Your physical address
* Your local phone number

Once you have the basics filled out, you get additional score points for listing:

* Your company website address
* Your company email address
* Hours of operation
* Payment methods
* Detailed description of your business
* Pictures and Videos
* Appropriate categories
* Strategic keyword placement
* … and more

Set up Google My Business

The good news is that it is simple to see what you need to do to improve your score via the Google My Business dashboard. Simply log in and take a look to see what your next steps should be. This is indicated by the profile completion bar shown on the dashboard. Should you need help with anything, it may be best to get the help of a professional local marketing expert. Have questions? Contact us and we will be happy to help.