If you want to retain your customers, blogging for your business is highly recommended. It may seem like a lot of hassle to produce fresh, unique content on a regular basis, but its long-term benefits are worth that extra effort.
So just what is blogging and how can it assist with customer loyalty?
Blogging is a powerful marketing tool, both for attracting new customers and for retaining existing ones. It involves writing useful, interesting content and posting it to your site on a consistent basis. The key point to remember with blogging is that it is more personal than other types of content. The voice you use ought to be conversational, helping to give your brand a more personal, human touch. This is exactly what customers are searching for these days.
How it helps
Consistent blogging keeps your brand firmly in your customers’ minds. They end up returning to the blog to find out what’s new and to keep up with the posts that you make. Needless to say, this only works if you are producing the ideal sort of content. In order to do this, you want to put yourself in the mind of the customer. What are they most likely searching for at this moment in time?
For example, if you have a real estate company for example, consider the most frequent questions you receive. Some suggestions for blog posts that customers would find useful include information on mortgages, leasing tips and any industry specific news that affects their decision to rent or buy.
If the posts you share are helpful and informative, the reader is going to keep coming back. It is crucial that you post on a regular basis in order to keep your audience engaged. If you wait months between posts, your readers will forget all about you and will be unlikely to check back.
Useful blog posts also build you up as an industry expert. This means customers will be more inclined to trust you and want to do business with you going forward.
In general blogging, when done correctly, is one of the most effective methods for generating customer loyalty. It is gaining in popularity each year, so if you aren’t currently using this marketing channel, now is definitely the time to do so. You will be surprised just how much of a difference it makes to both customer retention and customer attraction.