How to Set Up Your Google My Business Profile

set up google my business profile Indianapolis digital marketing agency

Making certain that your business is easy to find is the number one key to ensuring your success these days — particularly digital marketing success. However, this is not as easy as it sounds.  The detailed process of making your company stand out from your competitors can be both time consuming and difficult. However, Google My Business has assisted local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to entice more customers in the area who may be searching for your type of service or product.

The problem is, there are still countless local businesses that have not yet capitalized on this critically important advertising and marketing platform. All it takes to turn Google My Business into a profit machine is to complete your profile, add as much information as possible, and optimizing it for higher rankings. However, most businesses struggle with this very first step, which is to complete your profile. Not many business owners are completing their profiles to 100 percent. However, if you want to get the best results, this step cannot be ignored.

Here are a few tips to get you started on the right path to properly setting up your Google My Business profile:

Make Sure That Your Business Is in Fact Listed

Obviously, before you can focus on getting a 100 percent score, you need to first make certain that you’re listed on Google My Business. Type in your business’s name, address, or telephone number into Google search and see if anything comes up.  If so, you know that you are listed and you may proceed to completing and claiming it. If it isn’t listed, you want to create a listing for your company as soon as possible.

Setting Up Your Google My Business Profile

If you want to get a 100% score,  you need to ensure that your profile is completely and accurately filled out. First, fill in all the required fields. This actually contributes towards a great bulk of your score. It includes fields such as:

* Your company name as used in your everyday real-world business
* Your physical address
* Your local phone number

Once you have the basics filled out, you get additional score points for listing:

* Your company website address
* Your company email address
* Hours of operation
* Payment methods
* Detailed description of your business
* Pictures and Videos
* Appropriate categories
* Strategic keyword placement
* … and more

Set up Google My Business

The good news is that it is simple to see what you need to do to improve your score via the Google My Business dashboard. Simply log in and take a look to see what your next steps should be. This is indicated by the profile completion bar shown on the dashboard. Should you need help with anything, it may be best to get the help of a professional local marketing expert. Have questions? Contact us and we will be happy to help.

Five Things You Didn’t Know About Google My Business

Five things you didn't know about Google My Business Indianapolis digital marketing agency

1.It Helps Potential Customers Find you.

Google My Business is a free tool that lets you manage your online presence across all of Google, including Search and Maps.

2. It Builds Your Online Reputation.

Busines with a Google My Business profile are twice as likely to be considered reputable by customers.

3. It Drives SEO (Search Engine Optimization).

The more information you add to your profile the more Google’s search algorithms with have to work with.

4.  Adding Photos Makes a Huge Impact.

A business that adds photos to their listing receives 42% more requests for driving directions on Google Maps and 35% more clicks to their website!

5. You Can Feature a 360 Degree Tour of Your Business

Double the impact of your maps listing by adding an indoor street view, where customers can experience a virtual tour of your location.

Need help getting your own Google My Business listing?  We can help! Contact us today!