Many businesses make the mistake of focusing on trying to attain a great number of followers by any means necessary. When it comes to building a highly-engaged and loyal social following quality is much more important than quantity. Getting people excited about your business can be a great way to drive new sales and boost revenue. Social media makes it painless to build relationships through innovative tactics.
Here are some ways to create social buzz for your brand without coming across as pushy.
A proven way to start building social media buzz for your business is to hold drawings or contests to give away prizes. Ask people to follow you on Facebook, Instagram, Twitter, and other social media websites to be entered into the drawing. Have the winners post pictures of themselves receiving their prizes so you can show future contestants that your contests and prizes are legitimate.
Stay on Top of Trending Industry Topics
Social media is the place where your target audience goes to stay on top of the latest news and trending topics. Keeping up on the trending topics in your industry is a great way to engage your audience, create buzz about your business, and use that trend to your best advantage. However, be certain to keep it professional and choose your topics wisely so this doesn’t backfire and have a negative impact on your brand.
Promote Your Events
Social media is the ideal platform to display any noteworthy company events, such as grand openings, new product launches, and special promotions. Facebook Events allows you to send personal invitations to your fans and keep track of their responses. You can also share videos and photos before, during, and after your event to create even more interest.
Tell Everybody What Youre Doing on Social Media
Dont limit your social media buzz tactics to your social media accounts only. For example, tell customers at your establishment what youre doing on social media. Send your email list a blast. Write a blog post about it. There are limitless ways to get the word out about your social activities.
Without a plan to engage and energize your social media following, your page could end up abandoned very quickly. However, by communicating often and staying focused on your audience, social media is a sure-fire way to grow your business. Need help with your brand’s social media? Contact us today!