How to Create Social Media Buzz for Your Brand

How to create social media buzz for your brand Valkyrie Media Solutions Indianapolis Digital Marketing Agency

Many businesses make the mistake of focusing on trying to attain a great number of followers by any means necessary. When it comes to building a highly-engaged and loyal social following quality is much more important than quantity. Getting people excited about your business can be a great way to drive new sales and boost revenue. Social media makes it painless to build relationships through innovative tactics.  

Here are some ways to create social buzz for your brand without coming across as pushy.

Hold Contests

A proven way to start building social media buzz for your business is to hold drawings or contests to give away prizesAsk people to follow you on Facebook,  Instagram, Twitter, and other social media websites to be entered into the drawing. Have the winners post pictures of themselves receiving their prizes so you can show future contestants that your contests and prizes are legitimate. 

Stay on Top of Trending Industry Topics

Social media is the place where your target audience goes to stay on top of the latest news and trending topics.  Keeping up on the trending topics in your industry is a great way to engage your audience, create buzz about your business, and use that trend to your best advantage. However, be certain to keep it professional and choose your topics wisely so this doesn’t backfire and have a negative impact on your brand.

Promote Your Events

Social media is the ideal platform to display any noteworthy company events, such as grand openings, new product launches, and special promotions. Facebook Events allows you to send personal invitations to your fans and keep track of their responses. You can also share videos and photos before, during, and after your event to create even more interest.

Tell Everybody What You’re Doing on Social Media

Don’t limit your social media buzz tactics to your social media accounts only. For example, tell customers at your establishment what you’re doing on social media. Send your email list a blast. Write a blog post about it. There are limitless ways to get the word out about your social activities.

Without a plan to engage and energize your social media following, your page could end up abandoned very quickly. However, by communicating often and staying focused on your audience, social media is a sure-fire way to grow your business.  Need help with your brand’s social media?  Contact us today! 

Tips For Creating Better Business Social Media Posts

Today’ the Internet is primarily a visual medium. It is vastly different than it was years ago when it was primarily filled with blocks and blocks of text. Technology has evolved, and videos and images are the dominating force behind successful content engagement and effectiveness.

Our brains are able to process images up to 1,000 times faster than reading text.  The internet has become a place that is filled with visual data.

You may have noticed social media posts that include images and/or video tend to get more shares and likes. With social media sites like Pinterest and Instagram, visual content plays an essential role in effective online interaction and communication.

Here are a few tips on how you can use visual content to create better business social media posts and drive more engagement:

1. Use Content-Inclusive Images to Get More Shares And Likes

Social media users love images that include quick snippets of content to help them out; such as “how-to” content, infographics, quotes, checklists, and tips.  Be sure to incorporate some of these in your posts. Your audience will be drawn to these types of visuals. Therefore, the more of this type of content you share, the more of your content they will consume. Not only that, but these types of images are often shared, which gives you greater exposure on social media.

2. Use Images With A Call To Action

You don’’t have to use images solely to convey information. You can also use them as lead generation and content teasers for articles, blog posts, social media posts, and more. Wherever you post them, just add a call to action to get people to click on the image.

3. Use The Right Tools To Create Your Images

You don’t have to spend hundreds of dollars on graphical editing software in order to create compelling images. You can use tools like Stencil, PromoRepublic, and Canva to create your images.

4. Hire A Professional If You’re Not Comfortable

If you feel like you’re graphically challenged and are unable to create images yourself, you can always hire a graphic artist to help. A social media marketing consultant can handle images, as well as other types of content, to ensure everything flows well.

 

Need help with your business’ social media?  Contact us today!

How to Get More Social Media Engagement

 

Get More Social Media Engagement for your Business Digital Marketing Agency Indinapolis

Social media has become a crowded place. With so many businesses, celebrities, news stories and trends filling the feeds, it’s easy to get lost in the crowd.  Just going through the motions of posting will not be enough to gain the attention of your target audience. You’ll need to utilize strategies that will interest and attract your customers.

Here are three tips to help you stand out on social media and get more social media engagement from your followers:

#1) Don’t Be Boring:

It may sound obvious, but you don’t want to create boring content for your social media posts.  You want to keep things engaging and interesting to achieve the best results. You must keep in mind you aren’t only competing against other businesses. You’re also up against all the pictures from friends and family, funny memes, and cat photos that jam social media timelines.

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 If you don’t have interesting content you won’t get any engagement from your audience. The less engaged they are, the less likely they will come back to your pages. Discover what types of content your customers like the most and create more of it for your social media marketing campaigns.

#2) Branch Out From Facebook

While Facebook is the largest social media network with the most traffic, your customers are also using other social media websites. Pinterest is a great source of social media traffic. Instagram is another terrific social media outlet to use for visual content marketing, such as photos and videos.

LinkedIn is powerful for establishing more professional connections and finding suitable employees. And don’t forget about YouTube– it is the largest video sharing social media network. Videos are hot online content and gaining popularity every day among consumers.

#3) Go Visual

Online consumers prefer visual forms of information, as opposed to blocks of pure text. Aim to use images and video in your social media marketing efforts as frequently as possible.  It may feel like it takes a lot of additional effort to create these images and videos. However, it is well worth the effort when you consider the benefits it will reap. Images and videos stand out and command attention while plain text is easily passed up.

These three tips are simple and easy to understand, but don’t let that fool you.  They are powerful ways to increase the amount of attention you receive on social media websites. Using them will help you rise above the noise and gain the attention of your customers.  Need help with your business social media marketing?  Contact us today! 

Four of the Best Social Media Marketing Tools To Save You Time

 

Social Media Marketing Tools Valkyrie Media Solutions Indianapolis Digital Marketing AgencySocial media marketing can be a cost-effective way to drive new business and increase profits. The only downside of this digital marketing powerhouse is that it can be very time-consuming. More than likely, you’ will be marketing across several different social media websites, which makes it almost impossible to stay on top of everything you need to do on a daily basis. The good news is that there are many different social media marketing tools that you can use to streamline your social media marketing campaigns more efficiently.

Here are some of our favorite social media marketing tools:

Hootsuite –

With your average social media marketing campaign, there is a long list of tasks that you need to accomplish every day such as updating all your profiles, creating and posting new content, monitoring and responding to comments, and participating in the social discussions going on in your industry. Hootsuite has become an essential tool for many businesses to manage all aspects of their online social presence. You work from a single dashboard and you can keep an eye on social mentions about you and your competitors, follow hashtags, and schedule posts. It works on a freemium model so you can start using it for free, and if you want increased functionality you have to pay a modest fee.

Buffer –

Buffer is another social app that allows you to save a tremendous amount of time on social media. Its robust level of scheduling features and flexibility eliminate some of the grunt work associated with posting consistently. Not only can you schedule posts across multiple networks, but you can set them to post several times throughout the day.

BuzzSumo – 

Posting and sharing useful, interesting content is a top priority for a successful social media strategy. Need content ideas? BuzzSumo can help you gain insight to the best-performing pieces of content on the web – for ANY topic. Not only will this help you create a meaningful content strategy, but it will also provide you with valuable information on your competitors and other influencers in your industry.

Mention –

Social listening, or the active following of what your market is talking about on social media, is crucial to the success of any social media marketing campaign today. Mention.com is a comprehensive tool that notifies you of not only social mentions, but blog mentions as well. Companies have to stay on top of what is being said about them online now more than ever. The web is a humongous place; so it helps for you to be notified when someone mentions your brand. Only then will you be able to address concerns, answer questions, clear up any misunderstandings, and maintain control of your online image.

Need help managing your business’ social media marketing? Contact us today!