Tips For Creating Better Business Social Media Posts

Today’ the Internet is primarily a visual medium. It is vastly different than it was years ago when it was primarily filled with blocks and blocks of text. Technology has evolved, and videos and images are the dominating force behind successful content engagement and effectiveness.

Our brains are able to process images up to 1,000 times faster than reading text.  The internet has become a place that is filled with visual data.

You may have noticed social media posts that include images and/or video tend to get more shares and likes. With social media sites like Pinterest and Instagram, visual content plays an essential role in effective online interaction and communication.

Here are a few tips on how you can use visual content to create better business social media posts and drive more engagement:

1. Use Content-Inclusive Images to Get More Shares And Likes

Social media users love images that include quick snippets of content to help them out; such as “how-to” content, infographics, quotes, checklists, and tips.  Be sure to incorporate some of these in your posts. Your audience will be drawn to these types of visuals. Therefore, the more of this type of content you share, the more of your content they will consume. Not only that, but these types of images are often shared, which gives you greater exposure on social media.

2. Use Images With A Call To Action

You don’’t have to use images solely to convey information. You can also use them as lead generation and content teasers for articles, blog posts, social media posts, and more. Wherever you post them, just add a call to action to get people to click on the image.

3. Use The Right Tools To Create Your Images

You don’t have to spend hundreds of dollars on graphical editing software in order to create compelling images. You can use tools like Stencil, PromoRepublic, and Canva to create your images.

4. Hire A Professional If You’re Not Comfortable

If you feel like you’re graphically challenged and are unable to create images yourself, you can always hire a graphic artist to help. A social media marketing consultant can handle images, as well as other types of content, to ensure everything flows well.

 

Need help with your business’ social media?  Contact us today!

3 Tips For Maximizing Your Business’ Social Media

As a business owner, it is crucial that you use social media to connect with and stay in touch with your customers and potential customers. By its very nature, social media is a powerful communication tool. However, you must use it properly in order to generate more sales and new customers.

Tips Maximizing Business Social Media Digital Marketing Agency Indianapolis

Here are a few tips to help you maximize your business’ social media:

1. Go Where Your Audience Is

There are many different popular social media websites on the internet. When you’re first starting out, it’ is not a good idea to jump and try to master all of them at once.

Instead, you should focus only on a few of the main sites that your audience utilizes. Do a little research and find out where your customers and potential customers are spending the most time.

Nearly everyone is on Facebook, so that’s a great place to start. However, you should also consider other sites such as Twitter, LinkedIn, YouTube, and Pinterest. Depending on the nature of your business, these other sites can add significant value to your marketing efforts.

2. Post Often and Consistently

Businesses that post content frequently and consistently tend to generate better results from social media than businesses that post sporadically. Social media is all about engagement, and regular posting will ensure your business appears in the timelines of your audience. The more often your content appears there, the more likely it is they will pay attention to your posts.

It’s best to establish an effective posting schedule that works for you. Whether you want to post once, twice, or three times or more per day, get on that schedule and stick to it for the best results.

3. Mix Promotions with Helpful Content

You may think that the most effective way to market on social media is to always promote your products and services. However, this approach does not work very well. Instead, it could turn your followers off and cause them to stop following you.

It is best to alternate between promotions/advertisements and valuable content that is relevant and helpful to your audience.

This can be as simple as providing links to news stories, articles, blog posts, videos, and any other type of content that is related to your business. Some people will tell you that you need to do at least a 50-50 mix of promotions with content but experiment with different ratios to see what works well for your business.

Want to know more or need help with your small business social media?  Contact us today!

How to Set Up Your Google My Business Profile

set up google my business profile Indianapolis digital marketing agency

Making certain that your business is easy to find is the number one key to ensuring your success these days — particularly digital marketing success. However, this is not as easy as it sounds.  The detailed process of making your company stand out from your competitors can be both time consuming and difficult. However, Google My Business has assisted local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to entice more customers in the area who may be searching for your type of service or product.

The problem is, there are still countless local businesses that have not yet capitalized on this critically important advertising and marketing platform. All it takes to turn Google My Business into a profit machine is to complete your profile, add as much information as possible, and optimizing it for higher rankings. However, most businesses struggle with this very first step, which is to complete your profile. Not many business owners are completing their profiles to 100 percent. However, if you want to get the best results, this step cannot be ignored.

Here are a few tips to get you started on the right path to properly setting up your Google My Business profile:

Make Sure That Your Business Is in Fact Listed

Obviously, before you can focus on getting a 100 percent score, you need to first make certain that you’re listed on Google My Business. Type in your business’s name, address, or telephone number into Google search and see if anything comes up.  If so, you know that you are listed and you may proceed to completing and claiming it. If it isn’t listed, you want to create a listing for your company as soon as possible.

Setting Up Your Google My Business Profile

If you want to get a 100% score,  you need to ensure that your profile is completely and accurately filled out. First, fill in all the required fields. This actually contributes towards a great bulk of your score. It includes fields such as:

* Your company name as used in your everyday real-world business
* Your physical address
* Your local phone number

Once you have the basics filled out, you get additional score points for listing:

* Your company website address
* Your company email address
* Hours of operation
* Payment methods
* Detailed description of your business
* Pictures and Videos
* Appropriate categories
* Strategic keyword placement
* … and more

Set up Google My Business

The good news is that it is simple to see what you need to do to improve your score via the Google My Business dashboard. Simply log in and take a look to see what your next steps should be. This is indicated by the profile completion bar shown on the dashboard. Should you need help with anything, it may be best to get the help of a professional local marketing expert. Have questions? Contact us and we will be happy to help.

Business Social Media Tips for Gaining Authority Status in Your Local Market

People have a tendency to conduct business with companies that they trust. A simple way for your business to gain more trust from your target market is by establishing yourself as the number one go-to authority within your niche. Establishing yourself as the expert could take some time if you are just now beginning to build awareness for your brand. The fantastic news is… it doesn’t need to be difficult thanks to social media.

We have some wonderful business social media tips to help you gain authority in your local market and acquire new customers.

business social media tips Indianapolis digital marketing agency

Don’t know exactly what to do?

Here are three easy ways you can utilize social media as a way to build relationships and keep an open dialogue with your target market online:

The very first thing you should do is frequently update all of your social media profiles.

If you are on a few different social media sites, it’s crucial that you keep each of your profiles updated every day with fresh updates, posts, and statuses. This demonstrates that you are active in the marketplace and that you care about communicating with your customers and followers. Every time a new potential customer visits one of your social media profiles, he or she will see a hotbed of activity, which is likely to make your company very appealing.

Another method of establishing your authority is to be helpful in your marketplace.

A simple method to help people is to answer any questions they might have related to your industry or business. For instance, you can use Twitter to discover people asking questions regarding topics related to your service or product using Twitter search filters. Then, simply take a few moments to answer a few of the questions that pop up. If you keep up this effort over time, you will become a known authority on Twitter. This will directly impact the total amount of business you can generate there.

Another wonderful way to boost your authority is to create a “how to” style YouTube channel.

Nearly every business has subjects and topics that their customers and prospects would love to learn more about. If you’re able to create a series of videos that answer these questions, you can build a massive following of loyal subscribers who anxiously await each video you post. People will watch your videos, see you as a trusted source of information, and be more likely to conduct business with you in the near future.

These are only a few strategies to build valuable authority status using social media; there are many more. However, this is a great place to begin if you are interested in finding effective online strategies that can positively impact your bottom line.

Need help leveraging your business social media to attract new customers?  We can help! Contact us today!