How to Get More Social Media Engagement

 

Get More Social Media Engagement for your Business Digital Marketing Agency Indinapolis

Social media has become a crowded place. With so many businesses, celebrities, news stories and trends filling the feeds, it’s easy to get lost in the crowd.  Just going through the motions of posting will not be enough to gain the attention of your target audience. You’ll need to utilize strategies that will interest and attract your customers.

Here are three tips to help you stand out on social media and get more social media engagement from your followers:

#1) Don’t Be Boring:

It may sound obvious, but you don’t want to create boring content for your social media posts.  You want to keep things engaging and interesting to achieve the best results. You must keep in mind you aren’t only competing against other businesses. You’re also up against all the pictures from friends and family, funny memes, and cat photos that jam social media timelines.

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 If you don’t have interesting content you won’t get any engagement from your audience. The less engaged they are, the less likely they will come back to your pages. Discover what types of content your customers like the most and create more of it for your social media marketing campaigns.

#2) Branch Out From Facebook

While Facebook is the largest social media network with the most traffic, your customers are also using other social media websites. Pinterest is a great source of social media traffic. Instagram is another terrific social media outlet to use for visual content marketing, such as photos and videos.

LinkedIn is powerful for establishing more professional connections and finding suitable employees. And don’t forget about YouTube– it is the largest video sharing social media network. Videos are hot online content and gaining popularity every day among consumers.

#3) Go Visual

Online consumers prefer visual forms of information, as opposed to blocks of pure text. Aim to use images and video in your social media marketing efforts as frequently as possible.  It may feel like it takes a lot of additional effort to create these images and videos. However, it is well worth the effort when you consider the benefits it will reap. Images and videos stand out and command attention while plain text is easily passed up.

These three tips are simple and easy to understand, but don’t let that fool you.  They are powerful ways to increase the amount of attention you receive on social media websites. Using them will help you rise above the noise and gain the attention of your customers.  Need help with your business social media marketing?  Contact us today! 

Business Social Media Tips for Gaining Authority Status in Your Local Market

People have a tendency to conduct business with companies that they trust. A simple way for your business to gain more trust from your target market is by establishing yourself as the number one go-to authority within your niche. Establishing yourself as the expert could take some time if you are just now beginning to build awareness for your brand. The fantastic news is… it doesn’t need to be difficult thanks to social media.

We have some wonderful business social media tips to help you gain authority in your local market and acquire new customers.

business social media tips Indianapolis digital marketing agency

Don’t know exactly what to do?

Here are three easy ways you can utilize social media as a way to build relationships and keep an open dialogue with your target market online:

The very first thing you should do is frequently update all of your social media profiles.

If you are on a few different social media sites, it’s crucial that you keep each of your profiles updated every day with fresh updates, posts, and statuses. This demonstrates that you are active in the marketplace and that you care about communicating with your customers and followers. Every time a new potential customer visits one of your social media profiles, he or she will see a hotbed of activity, which is likely to make your company very appealing.

Another method of establishing your authority is to be helpful in your marketplace.

A simple method to help people is to answer any questions they might have related to your industry or business. For instance, you can use Twitter to discover people asking questions regarding topics related to your service or product using Twitter search filters. Then, simply take a few moments to answer a few of the questions that pop up. If you keep up this effort over time, you will become a known authority on Twitter. This will directly impact the total amount of business you can generate there.

Another wonderful way to boost your authority is to create a “how to” style YouTube channel.

Nearly every business has subjects and topics that their customers and prospects would love to learn more about. If you’re able to create a series of videos that answer these questions, you can build a massive following of loyal subscribers who anxiously await each video you post. People will watch your videos, see you as a trusted source of information, and be more likely to conduct business with you in the near future.

These are only a few strategies to build valuable authority status using social media; there are many more. However, this is a great place to begin if you are interested in finding effective online strategies that can positively impact your bottom line.

Need help leveraging your business social media to attract new customers?  We can help! Contact us today!