Today’ the Internet is primarily a visual medium. It is vastly different than it was years ago when it was primarily filled with blocks and blocks of text. Technology has evolved, and videos and images are the dominating force behind successful content engagement and effectiveness.

Our brains are able to process images up to 1,000 times faster than reading text.  The internet has become a place that is filled with visual data.

You may have noticed social media posts that include images and/or video tend to get more shares and likes. With social media sites like Pinterest and Instagram, visual content plays an essential role in effective online interaction and communication.

Here are a few tips on how you can use visual content to create better business social media posts and drive more engagement:

1. Use Content-Inclusive Images to Get More Shares And Likes

Social media users love images that include quick snippets of content to help them out; such as “how-to” content, infographics, quotes, checklists, and tips.  Be sure to incorporate some of these in your posts. Your audience will be drawn to these types of visuals. Therefore, the more of this type of content you share, the more of your content they will consume. Not only that, but these types of images are often shared, which gives you greater exposure on social media.

2. Use Images With A Call To Action

You don’’t have to use images solely to convey information. You can also use them as lead generation and content teasers for articles, blog posts, social media posts, and more. Wherever you post them, just add a call to action to get people to click on the image.

3. Use The Right Tools To Create Your Images

You don’t have to spend hundreds of dollars on graphical editing software in order to create compelling images. You can use tools like Stencil, PromoRepublic, and Canva to create your images.

4. Hire A Professional If You’re Not Comfortable

If you feel like you’re graphically challenged and are unable to create images yourself, you can always hire a graphic artist to help. A social media marketing consultant can handle images, as well as other types of content, to ensure everything flows well.

 

Need help with your business’ social media?  Contact us today!


Also published on Medium.

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