You may already know how important customer reviews are in relation to marketing your services and products. They break down the obstacles your potential customers might have when deciding whether or not to conduct business with you. Reviews and testimonials can bring a great deal of credibility to your business, and this ultimately results in higher conversions and more revenue.
Whether you are a dentist, handyman, chiropractor, attorney, or other local services company, it is crucial to develop a certain degree of trust with your prospects. Reviews will help you do exactly that. Positive customer reviews bring an incredible degree of profitability that businesses can’t afford to ignore.
Perhaps you already have some glowing customer reviews and are thinking about how to get more eyes on them. This is crucial.
Here are 5 ways to show off your customer reviews and testimonials for optimum exposure.
1. Your website
Displaying customer reviews on your website will boost sales because these prospects are obviously already interested in your business. Putting your customer reviews and testimonials where they can clearly see them will only work to your advantage. Ideally, you should have a testimonials page. However, don’t be shy about posting a few of them on your homepage and other pages as well.
2. Social Media
It is hardly surprising that displaying your customer reviews on social media will give you fantastic exposure. With millions of visitors daily, these sites provide you with the opportunity to show off your ratings to a huge amount of people. For example, take Facebook.
If you go to the ‘about’ section on your business page timeline, you will notice it if you edit the address section, there is an option to check a box which reads “show map, check-ins and star ratings on the page”.
3. Place them inside of your e-books or reports
If you are giving away complimentary e-books or reports to acquire opt-ins for your email list, put your reviews and testimonials inside of them to boost results. You are already giving them useful information that they find valuable by providing the content. Adding your testimonials and customer reviews will further add to the fact that your business is the perfect one to meet their needs.
4. Add customer reviews to your printed marketing materials
Just as mentioned above, testimonials and reviews may also help any printed advertisements perform far better. You may be limited on space, but it only really takes one or two reviews to show prospects that you are reputable.
5. At your place of business
Displaying your reviews and testimonials inside of your place of business is powerful. It is a terrific way to show existing customers that they’ve made the right choice and can go a long way in customer retention and referrals.
Reviews and testimonials themselves are important. Nonetheless, it’s where you display them that brings the real value. Displaying them in the places mentioned above will shine a positive light on your small business, increase conversions, and allow you to generate more sales.
Want to know more about leveraging your customer reviews? Contact us today!
Also published on Medium.