Social media has become a crowded place. With so many businesses, celebrities, news stories and trends filling the feeds, it’s easy to get lost in the crowd. Just going through the motions of posting will not be enough to gain the attention of your target audience. You’ll need to utilize strategies that will interest and attract your customers.
Here are three tips to help you stand out on social media and get more social media engagement from your followers:
#1) Dont Be Boring:
It may sound obvious, but you dont want to create boring content for your social media posts. You want to keep things engaging and interesting to achieve the best results. You must keep in mind you aren’t only competing against other businesses. Youre also up against all the pictures from friends and family, funny memes, and cat photos that jam social media timelines.
If you dont have interesting content you won’t get any engagement from your audience. The less engaged they are, the less likely they will come back to your pages. Discover what types of content your customers like the most and create more of it for your social media marketing campaigns.
#2) Branch Out From Facebook
While Facebook is the largest social media network with the most traffic, your customers are also using other social media websites. Pinterest is a great source of social media traffic. Instagram is another terrific social media outlet to use for visual content marketing, such as photos and videos.
LinkedIn is powerful for establishing more professional connections and finding suitable employees. And don’t forget about YouTube– it is the largest video sharing social media network. Videos are hot online content and gaining popularity every day among consumers.
#3) Go Visual
Online consumers prefer visual forms of information, as opposed to blocks of pure text. Aim to use images and video in your social media marketing efforts as frequently as possible. It may feel like it takes a lot of additional effort to create these images and videos. However, it is well worth the effort when you consider the benefits it will reap. Images and videos stand out and command attention while plain text is easily passed up.
These three tips are simple and easy to understand, but dont let that fool you. They are powerful ways to increase the amount of attention you receive on social media websites. Using them will help you rise above the noise and gain the attention of your customers. Need help with your business social media marketing? Contact us today!
Also published on Medium.