Three tips to Help Your Business Appear in Google 3 Pack
The shift from Google’s 7-pack, to a diminished 3-pack, has had a significant impact on local SEO. Many businesses struggled to get featured when there were seven spots available. Now getting into the top three can seem like rocket science. The great news is that this goal isn’t impossible. However, it will take some time, skills, and knowledge to get it done. Being seen by local customers when they are searching for your type of service or product is the most targeted type of marketing known today. But getting into Google 3 Pack can be tricky unless you truly understand what you are doing. Here are three useful tips to help you get started:
1. Get more citations
When it comes to ranking your local listing, one thing Google pays close attention to is how frequently a company is mentioned in other sources. In other words, it looks for “citations” to validate your company. A citation is a mention of your business name along with another piece of business information anywhere online — with OR without a link back to your site.
The extra information might be your telephone number, website URL, or physical address. In order to count as a citation, the data must be an EXACT match to the data on your Google My Business listing. Citations help establish to the search engines that you are a real company; therefore, the more of these you have from quality sources, the better your local listing rankings will be.
2. Add photos to your listings
It is no secret that consumers love photographs. The more, high-quality images that you have on Google local listing profile, the more attractive it will be to potential customers. This goes farther than Google; Yelp has even published advice about the best way to optimize your business listings, asserting that photos make a huge difference. It even goes as far as to say that based on research from Review Trackers, consumers spent 2.5 times more of their time on listings that featured photographs.
3. Get as many reviews as you can
Customer reviews are an essential part getting noticed online these days. Customers love writing reviews about businesses and they also enjoy reading them. Google has taken notice of this. It wants to promote the very best local businesses. What better way to ascertain who those businesses are than through positive customer reviews? If you want to really increase your rankings, encourage your customers to leave reviews whenever you can.
Making your business to appear on Google’s 3-pack is a good deal more challenging than it had been with the 7-pack; obviously, since there are fewer spots. The tips above will help, however, you need to continually keep up with local search changes and ensure all of your company’s information is listed correctly and updated going forward. Additionally, make sure you make clever use of categories and strategic keyword placement within your own profile to give it strength.
Need help getting your business into the Google 3 Pack? We can help! Contact us today.