Making certain that your business is easy to find is the number one key to ensuring your success these days — particularly digital marketing success. However, this is not as easy as it sounds. The detailed process of making your company stand out from your competitors can be both time consuming and difficult. However, Google My Business has assisted local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to entice more customers in the area who may be searching for your type of service or product.
The problem is, there are still countless local businesses that have not yet capitalized on this critically important advertising and marketing platform. All it takes to turn Google My Business into a profit machine is to complete your profile, add as much information as possible, and optimizing it for higher rankings. However, most businesses struggle with this very first step, which is to complete your profile. Not many business owners are completing their profiles to 100 percent. However, if you want to get the best results, this step cannot be ignored.
Here are a few tips to get you started on the right path to properly setting up your Google My Business profile:
Make Sure That Your Business Is in Fact Listed
Obviously, before you can focus on getting a 100 percent score, you need to first make certain that you’re listed on Google My Business. Type in your business’s name, address, or telephone number into Google search and see if anything comes up. If so, you know that you are listed and you may proceed to completing and claiming it. If it isn’t listed, you want to create a listing for your company as soon as possible.
Setting Up Your Google My Business Profile
If you want to get a 100% score, you need to ensure that your profile is completely and accurately filled out. First, fill in all the required fields. This actually contributes towards a great bulk of your score. It includes fields such as:
* Your company name as used in your everyday real-world business
* Your physical address
* Your local phone number
Once you have the basics filled out, you get additional score points for listing:
* Your company website address
* Your company email address
* Hours of operation
* Payment methods
* Detailed description of your business
* Pictures and Videos
* Appropriate categories
* Strategic keyword placement
* and more
The good news is that it is simple to see what you need to do to improve your score via the Google My Business dashboard. Simply log in and take a look to see what your next steps should be. This is indicated by the profile completion bar shown on the dashboard. Should you need help with anything, it may be best to get the help of a professional local marketing expert. Have questions? Contact us and we will be happy to help.