As a business owner, it is crucial that you use social media to connect with and stay in touch with your customers and potential customers. By its very nature, social media is a powerful communication tool. However, you must use it properly in order to generate more sales and new customers.
Here are a few tips to help you maximize your business’ social media:
1. Go Where Your Audience Is
There are many different popular social media websites on the internet. When youre first starting out, it is not a good idea to jump and try to master all of them at once.
Instead, you should focus only on a few of the main sites that your audience utilizes. Do a little research and find out where your customers and potential customers are spending the most time.
Nearly everyone is on Facebook, so thats a great place to start. However, you should also consider other sites such as Twitter, LinkedIn, YouTube, and Pinterest. Depending on the nature of your business, these other sites can add significant value to your marketing efforts.
2. Post Often and Consistently
Businesses that post content frequently and consistently tend to generate better results from social media than businesses that post sporadically. Social media is all about engagement, and regular posting will ensure your business appears in the timelines of your audience. The more often your content appears there, the more likely it is they will pay attention to your posts.
It’s best to establish an effective posting schedule that works for you. Whether you want to post once, twice, or three times or more per day, get on that schedule and stick to it for the best results.
3. Mix Promotions with Helpful Content
You may think that the most effective way to market on social media is to always promote your products and services. However, this approach does not work very well. Instead, it could turn your followers off and cause them to stop following you.
It is best to alternate between promotions/advertisements and valuable content that is relevant and helpful to your audience.
This can be as simple as providing links to news stories, articles, blog posts, videos, and any other type of content that is related to your business. Some people will tell you that you need to do at least a 50-50 mix of promotions with content but experiment with different ratios to see what works well for your business.
Want to know more or need help with your small business social media? Contact us today!
Also published on Medium.